Posts tagged "advice"

Nobody wants to read your shit.

There’s a phenomenon in advertising called Client’s Disease. Every client is in love with his own product. The mistake he makes is believing that, because he loves it, everyone else will too.

They won’t. The market doesn’t know what you’re selling and doesn’t care. Your potential customers are so busy dealing with the rest of their lives, they haven’t got a spare second to give to your product/work of art/business, no matter how worthy or how much you love it. What’s your answer to that?

1) Reduce your message to its simplest, clearest, easiest-to-understand form.

2) Make it fun. Or sexy or interesting or informative.

3) Apply that to all forms of writing or art or commerce.

When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. You begin to understand that writing/reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer, must give him something worthy of his gift to you.

Steven Pressfield, author of The War of Art, shares the most important writing lesson he ever learned, adding to our ongoing archive of writing advice. (via explore-blog)

(via explore-blog)

samhumphries:

Words to live by.

Never trust a boy who in a v-neck.

I’ve decided a quarter life has given me enough knowledge to start dispensing advice along with truths.

Here goes my first one:  Never trust a boy who wears v-neck tees.

This man here is the founder of the sleazy v-neck.

(Shhh, I kind of like it.)

I'm all jet-setting, not wearing pants, high fivin' peeps and promoting rockin' comics and TV shows. I'm doing alright.

I also chase lions, and am fully committed to my intense love affair with Los Angeles.

You can ask me things, tweet awesome gifs at me or recruit me for the Avengers.

This is my personal tumblr.

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